JuteLab International has started the mission of creating the JuteEffect. JuteEffect is a concept by Juteborg AB, which talks about six pressing areas with a view to making this world a better place to live. Here goes how does JuteEffect work:

Sustainability – Jute is being regarded as the most sustainable material in the world. JuteEffect makes the world sustainable by promoting the most sustainable alternative material in the world.

Empowerment – High-quality Jute grows mostly in Bangladesh. Around 45 million of the entire population is dependent on the Jute value chain the way or the other. Among this 45 million, almost 25 million are women. So JuteEffects empowers women in Bangladesh by Jute products.

Business – Jute plays a unique role from triple bottom line aspect i.e ecological, economic and social. So JuteEffect caters inclusive and social business opportunities by going beyond profit.

Employment – JuteEffect helps to generate employment both in Bangladesh and internationally by promoting and commercialising Jute.

Pioneer – JuteEffect brings the unique opportunity for everyone to be the pioneer by joining this world-changing journey in the form of innovation, commercialization etc.

Global Goals – In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development. If these Goals are completed, it would mean an end to extreme poverty, inequality and climate change by 2030, JuteEffect Contribute actively in achieving all the global goals set to end poverty.